If you have landed on this page then it means you are looking to develop an <a href="https://fatdoglabs.com/services">eCommerce website</a> for your business. Right? Here today you are about to learn the top most tips that you should consider while <a href="https://fatdoglabs.com/blog/key-points-for-outstanding-ecommerce-website-design">developing an eCommerce website</a>. There&#39;s no doubt about the fact that eCommerce is now a booming industry. Developing an eCommerce website is the first step into the business. Later comes various strategies to market your store, and dig into how to make your customers visit your store frequently. The design of the website plays a vital role as if a particular website&#39;s design is clumsy and difficult to use, one is less likely to trust the brand and its products. Let&#39;s get into the top points that you should keep in mind while developing an eCommerce website.

<ol>
	<li>Speed</li>
	<li>Make it mobile responsive</li>
	<li>Quality Images</li>
	<li>Readable content</li>
	<li>Be in your customer&#39;s shoes</li>
	<li>Color&#39;s role</li>
	<li>Look professional</li>
	<li>Highlight offers</li>
	<li>Easy contact</li>
	<li>Related Products</li>
</ol>

&nbsp;

<ul>
	<li>Speed</li>
</ul>

The loading <a href="https://pagespeed.web.dev/" target="_blank">speed</a> of the eCommerce website is the most important factor of all. While being in similar businesses as other eCommerce stores your store should be something different from others as users first glance through all other eCommerce sites too before making a final purchase. If your website takes a lot of time than usual, users are more likely to switch to other stores and make a purchase. Your site should take less than 3 seconds as a loading time. This rule actually should apply to all other inner pages, not just the home page.

<ul>
	<li>Make it mobile responsive</li>
</ul>

Most of the users that land on your page is most probably mobile users. If your website isn&#39;t developed to be <a href="https://web.dev/responsive-web-design-basics/">mobile responsive</a>, then and there you lost that valuable group of customers. That&#39;s the reason we recommend everyone to make their website mobile responsive as well. A good web developer can smoothly convert your website into mobile templates. This is mostly useful for eCommerce stores as they are entirely based online.

<ul>
	<li>Quality Images</li>
</ul>

When it comes to the overall visual appeal of your web business, the images of the e-commerce site are really important. Therefore, be careful to choose high-quality <a href="https://fatdoglabs.com/blog/how-to-optimize-the-images-for-better-seo">images</a> that can effectively convey your business&#39;s theme. For each product, you want to provide an image gallery that shows the product in various configurations. This will assist your customers in choosing what to buy.

<ul>
	<li>Readable content</li>
</ul>

Every website should utilize content as a navigation tool to help visitors locate the information they need to know and use it to effectively proceed towards the next move. Your website should incorporate readable text with a clear font, correct text size, and the right color which stands out from the background. It is worth using headers and short text to make the content skim, allowing the reader to know exactly what they want.

<ul>
	<li>Be in your customer&#39;s shoes</li>
</ul>

You must think like your audience if you want to engage them. In the end, there are just a few things that your consumers would desire from their experience, among which is a well-designed, simple-to-navigate website that makes online buying simple and hassle-free. You had best provide your clients exactly what they want if you want your website to flourish.

<ul>
	<li>Color&#39;s role</li>
</ul>

It&#39;s not enough to pick your favorite color and make do with it when choosing the colors for your website. A color is a significant tool, whether you like it or not. If you get the psychology involved, you can seriously increase online sales. Remember that various colors induce various emotions. Use a strong color, like red, if you want customers to proceed with a purchase, as an example. However, you must incorporate blue into the design of your e-commerce website if you want to boost your trustworthiness. Choose the visual component of your website carefully since each color palette has a different impact on the user.

<ul>
	<li>Look professional</li>
</ul>

If your website does not have a professional appearance, people will not provide their personal information to make transactions there. To ensure that your website appears top-notch, you will need to make a significant investment. 
There shouldn&#39;t be any errors or misspellings. Every page must have the same font, color palette, and footer design. Every button and link must perform well. The point is that to be taken seriously, you must demonstrate to your clients that you value them just as much.

<ul>
	<li>Highlight offers</li>
</ul>

The e-commerce industry has driven customers crazy about bids. Today, the best way to get customers on your site is to deploy tempting offers. You should develop great offers and display them in the most eye-catching way on your <a href="https://fatdoglabs.com/blog/advantages-of-using-shopify-for-your-e-commerce-website">e-commerce store</a>. It should be visible at a glance.

<ul>
	<li>Easy contact</li>
</ul>

Your website should have easy access to contact information, so your clients can communicate with you instantly at any time. Posting contact information on the website will not only give your customers the ability to communicate with you, but also increases the level of trust they have for your brand. It makes them feel like there&#39;s always somebody they can talk to, should something go wrong.

<ul>
	<li>Related Products</li>
</ul>

You should take advantage of all opportunities to introduce your products to users. Related Product section on the entire product detail page will be a good move. Within the related products, you should display the products that are related to the product that the particular customer is purchasing.&nbsp;

A well-designed e-commerce website might help your business grow. You&#39;ve just acquired some advice that will assist you to succeed in your field. To attract more clients, use these 10 eCommerce <a href="https://fatdoglabs.com/">website design</a> recommendations.

&nbsp;

If you have landed on this page then it means you are looking to develop an eCommerce website for your business.

Few Tips for Outstanding eCommerce Website Design

An eCommerce website is a digital platform that allows your customers to browse and buy your products online. A payment portal, order fulfillment capabilities, and a list of your goods and services will all be included on the website. Shopify is one of them. Shopify is one of the most flexible, easy, and convenient to set up having the ability to grow with your business. Despise other eCommerce platforms being available to business owners, Shopify stands in the front row. The fact that Shopify requires no technical knowledge and allows you to create an <a href="https://fatdoglabs.com/services">e-commerce website</a> in a matter of minutes is what makes it so popular with online enterprises.&nbsp; 
&nbsp;

&nbsp;

Important Features of Shopify

&nbsp;

Shopify provides its customer with a range of features and apps one can incorporate into the store, which includes:

<ul>
	<li>
	Store you may customize for your product pages
	</li>
	<li>
	Reliable payment system
	</li>
	<li>
	Different apps for shipping options, inventory management, and many more
	</li>
	<li>
	The platform where you can post blogs, updates, and important information for your customer.
	</li>
</ul>

 
When you look at what you receive for your money, and investment, Shopify is undoubtedly an option to explore. It offers business owners a reliable yet adaptable store builder that may boost sales and conversions, as well as cut down on many administrative duties and offer useful management data. Starting at basic from $29 per month to going up to $299 per month for advanced features, it is definitely the best according to your budget.

&nbsp;

Why choose Shopify over a custom website?

The ultimate choice depends on your business needs. In case you&rsquo;ll list products and services, Shopify could be an awesome stage that permits you to begin rapidly. For companies that require more features on the location, it may require a proficient web engineer to help.

&nbsp;

What makes it stand out?

&nbsp;

<ul>
	<li>Simple 
	To begin with, Shopify may be a top-rated eCommerce platform since it reduces the burdens and complexities of making a web shopping site from scratch. Indeed without any specialized foundation, you&#39;ll be able to make a Shopify account and utilize the accessible toolset to set up a web store effectively. No matter what, Shopify helps you to turn your retail store details into an online store, creating the best online shopping experience for your customers. Shopify has more than 100 professional, desktop, and mobile-friendly themes to choose from. These themes help you to build a site that looks great and build trust and credibility with visitors to your store, providing an excellent user experience.</li>
</ul>

&nbsp;

<ul>
	<li>Marketing and SEO benefits 
	The adequacy of SEO on Shopify may be a blend of the adaptability of the software itself, combined with the marketing and SEO information of the individual working on the site. Shopify has incredible <a href="https://fatdoglabs.com/services">SEO</a> usefulness accessible, allowing you the ability to alter meta tags, include fundamental labels, and put collections, items, and descriptions in an SEO inviting way within the browser. In common, Shopify gives the store proprietor a great way to optimize the site&rsquo;s content &ndash; but as said, a little understanding of SEO is required to urge the foremost out of this.</li>
</ul>

&nbsp;

<ul>
	<li>
	Cross-channel selling 
	Shopify engages you to sell your products all over where your customers are. By making a good profit, you also can easily integrate your store with different other competitive and robust marketplaces to sell your products across channels. Just by paying for one platform, you can expand your business by reaching other reliable spaces like Amazon.&nbsp;
	</li>
</ul>

&nbsp;

<ul>
	<li>
	Experts Marketplace 
	Users of Shopify can employ independent contractors and third-party companies to assist them in running their businesses. Any user who requires assistance with storefront setup, troubleshooting, branding, content creation, sales, or marketing can use the Expert Marketplace. This reduces stress for new business owners by outsourcing tasks they&#39;d rather not conduct.
	</li>
</ul>

&nbsp;

<ul>
	<li>
	Products Variance 
	Depending on whether a user is selling a physical product or a digital one, Shopify offers a separate set of tools and options. When selling physical goods, users may set up drop shipping stores, handle shipments, and complete orders. When selling digitally, users can send an email or provide a link to a product for download.
	</li>
</ul>

&nbsp;

<ul>
	<li>
	Report and Analytics 
	Shopify reports providing users access to essential sales, marketing, and customer details.&nbsp; Users may follow recent business activity and gain important information about their consumers using its analytical capabilities. With information on overall business growth and daily website traffic, Shopify users can fully grasp how their business is functioning.
	</li>
</ul>

&nbsp;

The top six characteristics that all agree to make Shopify the finest eCommerce platform for any business.&nbsp; <a href="https://en.shopify.hk/" target="_blank">Shopify</a> stands as the greatest option for startups and young business owners because of its relatively low cost. The base plan provides a 14-day free trial and is only $29 per month. Shopify is a great option if you want to start your own business. Before investing all of your funds in your company, it would be smart to conduct a more thorough study on eCommerce platforms. In short, Shopify is a solid platform for both startup and existing enterprises. Shopify meets all the criteria to allow online store owners to focus on operating their businesses thanks to its flexibility, security, efficiency, support, and return on investment.

&nbsp;

An eCommerce website is a digital platform that allows your customers to browse and buy your products online. Shopify is one of the most flexible.

Why choose Shopify for your Business?

eCommerce is getting its hype slowly now. It has now been the most successful and biggest online shopping platform in the world. So, if you are looking forward to making your eCommerce business journey easy and enjoyable, consider giving Shopify a shot. Shopify is the one if you are a small business owner on the market for an eCommerce platform since you get everything required to create your own website and sell products online. No matter if you are looking to start a one-person company or grow into a huge business, Shopify will provide you with the required tools to succeed.&nbsp;

Here are the few factors that Shopify offers to the online store owners that make it stand out as an awesome eCommerce platform. 
&nbsp;

Attractive appearence 
A Shopify eCommerce platform now has a lot of benefits, with the flexibility to create attractive and eye-appealing websites by using a suitable <a href="https://fatdoglabs.com/">website</a> template or theme. You can choose from the platform&#39;s variety of professional templates that facilitate the creation of unique and visually appealing eCommerce stores. It has basic themes but designers and developers can work more on it and create a store with improved UI and UX.

&nbsp;

Easy Set-up 
If you are looking for your online business to set up quickly and easily, Shopify is the one for you. One doesn&#39;t require high-end technical skills, and all of the software is offered on the platform itself. The interface is very user-friendly and intuitive, making it easy to use from the beginning.

&nbsp;

Security 
Online retailers have access to sensitive customer information. Businesses which deal with the personal and payment information of their customers should be able to provide security and assurance. SSL certification could be enabled for your store to encrypt all the data. Shopify takes care of PCI as well. Security with upgrades and maintenance are well taken care of by the hosted solution.

&nbsp;

Mobile Responsive 
A mobile-friendly site increases customer experience and will gradually increase your sales. With people eventually shifting to mobile phones, having a mobile responsive site will make your online business secure for the future too. Shopify has developed its interface with mobile responsiveness to make sure your store looks great on all devices resulting in your customers being able to shop easily from any corner of the world.

&nbsp;

Reliable Payment 
Having a reliable and secure payment solution for an eCommerce store is one of the great challenges for online retailers. The payment option you choose for your online store should allow customers to make payments through different options instantly. Shopify allows its users to set up payment methods in an easy and convenient way to make payments through diverse payment options.

&nbsp;

SEO friendly 
With all the online business competition going around, you might have the urge to stay on top of the competition. If your online site is in a good position in the search engine ranking, you are more likely to have more customers and higher ROI. SEO is a must to secure a top place on the search engine results pages. On Shopify, you are able to create an SEO-friendly eCommerce store that is important for higher traffic and greater revenue for your business.

&nbsp;

Flexibility 
One of Shopify&rsquo;s great traits is its versatility. Shopify has some integrated equipment that makes it clean to suit your business. With Shopify, you may exhibit sale products, provide coupons, and customize delivery options. Shopify consists of beneficial structures for the fulfillment, delivery, payment, and inventory control as well. You also can manage the appearance and sense of your save with masses of professional, free, and highly-customizable Shopify themes.

&nbsp;

So, these are a few of the advantages of using <a href="https://www.shopify.com/" target="_blank">Shopify</a> for your online business. It has proved to be the best solution for starting an online shop. Give it a try today and enjoy its benefits on your own.

&nbsp;

eCommerce is getting its hype slowly now. It has now been the most successful and biggest online shopping platform in the world.

Advantages of Using Shopify for Your E-Commerce Website

After you decide to build an application for your business, the next thing to consider is, should you go through the mobile app or a web app. Both of them are two completely different from each other from development to deployment. With better knowledge of the pros and cons of each will help you decide which to choose. It&#39;s not always a clear decision. The reason depends on your business and the nature of your app. This guide will explain about pros and cons of building mobile apps and web apps and help you decide.

Mobile apps vs Web apps&nbsp;

Mobile apps are software programs designed for the operating systems created especially for mobile phones and tablets. These apps can be downloaded from an app store, such as <a href="https://play.google.com/store/games" target="_blank">Google Play</a> or the <a href="https://www.apple.com/hk/store" target="_blank">Apple store</a> installed on the user&#39;s device.&nbsp; Apps are created to run on certain platforms, such as iOS for Apple iPhones and iPads, and Android for phones and tablets running Android operating systems those which have access to system resources such as cameras.

Similarly, web apps are accessed by a web browser and are highly adaptive to any device. Since web apps are not native to any system and are not required to be downloaded or installed, having a similar look and function to mobile apps creates a lot of confusion among the users.&nbsp;

Mobile Apps

<a href="https://fatdoglabs.com/services">Mobile apps</a> are designed for a specific operating system and hold the native functionality of the mobile device providing unique capabilities. The development cost of mobile apps is usually more expensive than those for the web. The majority of the apps on your phone are mobile apps. You can install them on your device through Appstore or Google Play Store.&nbsp;

Native Mobile App

A native app is a software application developed specifically to run on a device at the operating system level. They are to be downloaded, purchased, or installed through a central distribution portal. It is based on a binary code that interacts directly with the underlying mobile operating system. Native mobile apps are built-in platform-specific languages. Since native apps are built for a particular device and its OS, they can use device-specific hardware and software. It offers the benefit of the latest technology such as a global positioning system (GPS), camera, and more.

Hybrid mobile app

Hybrid apps are a combination of both web and native apps. Hybrid apps are installed like a native app, but when you use them, it functions as a web app using the Webview of the platform. These apps are built specifically for the operating system, and also access device capabilities like a native app. Hybrid apps are written in HTML, CSS, and Javascript, but are then packaged for different platforms.

Pros and Cons of Mobile Apps

Pros

These apps are much faster than web apps since they work with a phone&#39;s built-in features, like location services, microphone, and camera.

<ul>
	<li>It provides greater flexibility and functionality to the users.</li>
	<li>Allows you to send users reminders, which helps to increase engagement.</li>
	<li>Available to run in absence of internet.</li>
	<li>They are more secure and safe to use as app stores first approve the apps.</li>
	<li>Since mobile apps are created specifically for a particular operating system, they usually provide a better user experience.</li>
</ul>

Cons

<ul>
	<li>They are usually more expensive to build, maintain and update as it requires highly skilled manpower. Also, it is required to build two separate mobile apps if you want your app to be available on both platforms.</li>
	<li>It requires frequent maintenance updates for bug fixes, and security.</li>
	<li>It is compulsory to download and install the app on the user&#39;s device. Some users may not have any more space or may not want to install the app on their devices.</li>
	<li>The app may not always get approved by the app store.</li>
</ul>

Web Apps

A web app is an internet-based application that runs through a web browser, designed and developed for many devices, independent of the operating system. It is a responsive website that users can launch in the mobile device browser or on their desktop computer. Web apps are designed to look appealing on any device, including desktops, tablets, and mobile phones. Since these apps rely on the browser, web apps function with any operating system, making them a faster and more cost-effective option. The web application can also be developed by a single user or can be the product of a team.&nbsp;

Unlike the software development kits for mobile apps, there is no standard software development kit for building web apps. Web app developers can use templates to speed up their production process. Usually, web apps are simpler and easier to build offering few features than mobile apps.

Pros and Cons of Web Apps

Pros

<ul>
	<li>Easy for maintenance, with a single codebase, developers need to make only one set of updates.</li>
	<li>Web apps provide access to users on a wide range of devices, through the browser.</li>
	<li>They are displayed in search results like Google, so are visible to everyone.</li>
	<li>It&#39;s less expensive to develop web apps as it requires a small amount of development time required as web app runs on all operating systems.</li>
	<li>Your website visitors are directly sent to your web app on mobile devices since downloading the app is not required.</li>
	<li>Web apps don&#39;t need to be approved by app stores and marketplaces, so it is faster to get them to the market.</li>
</ul>

&nbsp;Cons

<ul>
	<li>A web browser and a strong internet connection are necessary to use a web app.&nbsp;</li>
	<li>Web apps offer limited ability to access a mobile device&#39;s native features like camera and location services.</li>
	<li>Available features might be limited to coding constraints.</li>
	<li>Web apps are dependent on the internet to run, so they are not available when a user does not have internet access.</li>
	<li>Users won&#39;t find the app on marketplaces and are required to be searched manually, so they might not be aware of its availability.</li>
	<li>They are not having a specific app store, thus the quality and security can&#39;t be guaranteed.</li>
</ul>

Conclusion

Whether you decide to develop a mobile app or a web app will depend on the goal and objective of your project/business. There are many factors to consider when deciding which type of app is best for your business. Whether you choose to build a web app or a mobile app, it is important to keep your objective in mind and provide the most valuable and best experience possible to the users.

Build an application for your business, the next thing to consider is, should you go through the mobile app or a web app.

Mobile Apps or Web Apps! Which works best?

Designing an eCommerce website and making it unique is never an easy task since it requires detailed and intense planning if you want more viewers to get attracted to your website. Over time, eCommerce has become one of the most promising and successful businesses of the era. After the pandemic hit, people started to be more comfortable using eCommerce websites to do <a href="https://fatdoglabs.com/">online shopping</a>.

&nbsp;

The design of the website is one of the most critical factors for your business to flourish. Your site should be appealing and user-friendly with fast loading time and smooth navigation to attract more visitors to your site. But that is not enough, your website should also have great features. Here are a few ways you should go through to make your website stand out.

&nbsp;

Make it simple 
Keeping things as simple as possible while designing the website is what you should consider in the first phase. Superfluous elements that will hinder your user&#39;s experience should be avoided at any cost. Features like pop-ups, and banner ads are not there to do good for your website in the initial phase as they serve as a distraction and nothing more important. The simpler the design, the more visitors and sales you will get.

&nbsp;

Make it for the user 
Since you are designing and building the website for the customer, keep in mind the likes and dislikes of the user base. Know more about your customer and build a website they can understand and easily relate to. You should be able to put yourself in the shoes of the customer and start the design.

&nbsp;

Short and simple content 
To make it simple for your customers to purchase the products you have listed on your e-commerce websites, you should clearly state the description, color, measurements, design elements, and product quality and try to make the content short and sweet.

&nbsp;

Branding 
Customer prefers to go for an established brand for the products when it comes to online shopping. If your product doesn&#39;t have face value, people might not trust your brand. You need to build trust to get more sales, which is effective if your spend more time and put more effort into branding. The design of the website reflects the identity of the brand.

&nbsp;

Quality Images 
Nobody opts to purchase a product that they have not seen. If you want to make more sales you have to show the customers what they are getting. Incorporating high-quality images into the website is crucial. Take professional images of all your products from different perspectives.

&nbsp;

Social Media 
You may have noticed that the majority of well-known e-commerce sites have buttons on their websites that lead to their social networking pages. By including social media icons in your e-commerce website design, you may build long-lasting interactions between your company and your customers. Including social network links on your website is a fantastic way to engage customers, provide amusement, and influence their choice to buy.

&nbsp;

Payment method 
For clients&#39; convenience, provide all modernized transaction choices such as credit/debit cards, online payment methods, PayPal, and UPI. Maintain the full range of cutting-edge payment alternatives on your website to avoid losing visitors. Additionally, work with delivery aggregators to ensure efficient delivery of your product to the maximum area.

&nbsp;

Stay Professional 
If your website does not have a professional appearance, people will not provide their personal information to make transactions there. To ensure that your website appears top-notch, you will need to invest more time and finances. There shouldn&#39;t be any errors or misspellings. Every page must have the same typeface, color scheme, and footer design. Every button and link must function. The takeaway is that in order to be taken seriously, you must demonstrate to your clients that you value them just as much.

&nbsp;

Interactive site 
You should keep your website responsive and interactive at all costs so that customers can get easy guidance and assistance at all points of involvement with your e-commerce site to get a loyal customer base. The future of business is e-commerce websites. To get the most out of your online company endeavors, develop your e-commerce with the highest professionalism and attention to be recognized as a promising business venture of the time.

&nbsp;

<a href="https://fatdoglabs.com/about-us">eCommerce website</a> is the future of the business industry. In the beginning, it might be confusing to design an eCommerce website, but you will get there and be able to design a perfect eCommerce website for your product business. Since the main aim of the online store is to make the maximum sales, having a good eCommerce website design might help with that. Make the website modification based on the functional requirements. Implement the tips on your website and get the best result.

Designing an eCommerce website and making it unique is never an easy task since it requires detailed and intense planning if you want more.

Key Points for Outstanding eCommerce Website Design

Digital transformation is the key factor of an overall business transformation strategy, not being the only factor, it&#39;s critical to the success or failure of any transformation effort. The right technologies give organizations the ability to adapt quickly to disruption or opportunities, meet new and evolving customer needs, and drive future growth and innovation.

In short, it is a universal phenomenon where businesses use <a href="https://www.sciencedirect.com/science/article/pii/S2666412722000137" target="_blank">digital technologies</a> to change, improve, enhance, and replace existing business processes.

It generally isn&#39;t a single technology, nor is it a single IT project, it&#39;s about employing a broad set of technologies, often in a series of interrelated initiatives. It often starts with an evaluation of top organizational objectives and requires an internal analysis of resources, organizational maturity, and technological gaps. The intersection of these two data points often informs a roadmap and investment horizon.

Digital transformations are mainly focused on improving the customer experience, financing digital technologies to change how customers interact with businesses and their products, and improving how businesses serve their clients. The transition from analog to digital data storage and transaction is mentioned, as are repetitive and revolutionary transformations beyond the initial transition.

Areas of Digital Transformation

While digital transformation touches virtually every corner of the organization, and as a result is often the subject of varying priorities from numerous stakeholders, there are common threads on core objectives. Normally, what organizations are trying to do is move faster, have greater agility, secure important stuff, and leverage insights to drive value. The main areas of digital transformation are as follows.

1. Business Process

It is about the collaboration of your brand&#39;s people, processes, and applications. In the world of digital transformation, it&#39;s about transforming the processes, services, and business models your business uses by introducing technology that can leverage your team&#39;s skill, success, and opportunities. Process transformation offers finite activities, such as data and analytics, new ways to retrieve and process information.

2. Business Model

Redesigning a business model means integrating technology, as it will generate revenue and improve the customer experience, rather than just implementing technology for the sake of technology. Model transformation examines the endless possibilities of businesses.

3. Cultural or Organizational Domain

Different people use different systems, getting everyone on the same page and being ready to accept big changes can be a great challenge, but it will be worth it if your brand provides better results to your customers. Culture also cuts across processes, business activities, collaboration, and the IT side of digital transformation. To make applications faster in the market, changes are needed. This is the essence of development and operations; DevOps. That way, to make IT and OT work together in companies or activities, change is a must.

Benefits of Digital Transformation

Stay Competitive

Not modernizing when all your competitors have already started their digital transformation journey means being left behind. While your competitors are becoming leaner, making decisions faster, and streamlining their processes for maximum efficiency, you may still be using outdated infrastructure which is costing you time and money.

End Barriers

Digital technologies have opened up businesses to new markets across the globe. Many of us today already use digital communication tools in our personal lives, and they have allowed us to connect to people effortlessly. A digital transformation within a business would mean taking digital technology, such as communication software, the cloud, and other tools that enable remote working, to increase workplace flexibility and the ability to connect effectively from any place at any time.

Increase employee retention

Leveraging artificially intelligent tools business process automation relieves staff from tedious work and will give your employees a boost in morale. Integrating these technologies into your processes shows your team that you don&#39;t want to burden them with time-consuming manual activities. Freeing up their time so they may focus on work that showcases their value comes with its advantages. The reward of digitally transforming your business is a workforce that is more productive, more effective, and more satisfied.

Improve customer experiences&nbsp;

&nbsp;In this era of mobile phones, social connections, and social media, businesses have grown increasingly while being aware of the necessity to engage customers. By becoming a digital business that uses technology, you can improve your internal and external processes to become more user-centric. When customers feel engaged, they are more likely to try a new product, become a reference or introduce you to their network.

Data-driven decision-making

Adopting a data management solution drives informed decision-making. The data you generate from digital interactions becomes a wealth of insights that will transform the way you deliver value to your customers. With analytic tools to gain insight into consumer behavior, you gain a deeper understanding of customer expectations. You can use this insight to improve <a href="https://fatdoglabs.com/services">digital marketing</a>, content management, business strategy, and business models. The analytic power derived from data can also be used to make more accurate predictions that will help refine your strategies for business growth.

Future of Digital Transformation

Digital transformation is changing how people work, and perform other daily activities, and there is no indication that this transformative process is slowing. Innovations in digitized technology continue to reveal opportunities for businesses to create new value for customers and improve people&#39;s lives. Innovative technologies that can further support transformational objectives will continue to appear on the horizon without a doubt.

A digital transformation that targets current business challenges and addresses strategic objectives will be crucial to your success. Each enterprise and organization must eventually make digitalization a strategy if they want to remain competitive and better serve their constituents.

Make digitalization a strategy if they want to remain competitive and better serve their constituents. And drive future growth and innovation.

Why Is Digital Transformation So Important Today

Why Is Digital Transformation So Important Today?

The future of eCommerce is bright. But starting an eCommerce is hard work and requires many steps and decisions that need to come together at the right time. Running an online business gives entrepreneurs flexibility and reach beyond that of an offline business. Here are a few tips to consider before launching and growing an <a href="https://fatdoglabs.com/about-us">eCommerce business</a>.

1. Customer Satisfaction

We see most eCommerce businesses often fail because they are product-oriented and not customer-oriented. Many entrepreneurs come up with great product ideas and then search for a market after they launch the product. Instead, you need to first find a need in a market and then create a solution that satisfies that need. Your great product idea may eventually find a market, but it would be great and more successful if you find the need of the customer first. Use <a href="https://fatdoglabs.com/services">SEO</a> tools to see which terms or keywords people are most frequently searching for to look for the need of the market. Or use social media to communicate with people and industry experts to find new opportunities.

2. Evaluation

This is the part where you&#39;ll want to evaluate the product idea further after you find an idea that satisfies a need by looking at market potential, competition, product criteria, and market trends. For market potential, you can use various tools to search your product keyword and find out how many articles and shares and comments are happening around the topic. Also, here you should consider how the product will be manufactured or bought, priced, marketed, and shipped. The more accurate you are in your analysis, the better chance your eCommerce business has of being successful.

3. Building the website

Designing and building the <a href="https://fatdoglabs.com/">website</a> is one of the most major and critical steps in launching an eCommerce business. Beside the product, a website is the next best&nbsp; representation of your brand. You should have a fast, clean and well-designed website in order to capture and sell customers. Keep it simple while you&#39;re just starting out. There is always room for improvement so as you start to grow your business, look for ways to continuously improve the user experience on your website. As this is your online store, you need to make it as customer-friendly as possible.

4. Focus on web copy

If your online store is one of the most important factors of your eCommerce success, then the copy on the website is crucial. The copy needs to be compelling enough to capture attention but also needs to be informative enough that users are able to understand the benefit of your product. Headline writing is important as it is the first thing visitors see and read when they land on the page.

5. Onsite and Offsite SEO

SEO is the best way to market your online business. Make sure to create unique product descriptions for all of your items including color and size variations. The more unique, relevant content that you have on your site, the more likely your products are to show up in search queries. Besides content, you also need to have a strategic plan to generate internal links to your website through various ways. Whatever the method maybe, just make sure to grab the benefits by linking with your SEO.

6. Email Marketing

Email marketing is also one of the powerful tools for eCommerce stores to grow and retain their customer bases. An active email list is far more valuable than any number of social media followers. Emails are a personal communication medium that gets you directly in front of your target audience. If you are more focused on targeting email marketing. your business will see rapid and tremendous growth and results.

7. Smooth checkout

You want your customers to have a&nbsp; seamless user experience while using your website. This is particularly more important with regards to checking out and paying as it is the most crucial part of the business. Make sure your site is both mobile and desktop friendly, make defaults the cheapest options, avoid requiring customer accounts, auto-fill the section wherever you can, save important information if it is required multiple times, and have multiple payment options.

eCommerce businesses offer entrepreneurs a countless number of opportunities. With the global economy, you can reach customers anywhere and anytime. It might be overwhelming when you first start out, but stay focused on what your customer wants, find customer needs, and then make a start. Make 2022 the year that you bring your eCommerce business idea to life.

Here are a few tips to consider before launching and growing an eCommerce business for Hong Kong and other countries.

How to Launch and Grow an Ecommerce Brand

The key concept behind CRO is maximizing the value of your traffic, not necessarily getting new visitors to your site. This distinction really matters. Forcing more water through a leaky pipe will fill your bucket, but fixing the pipe will save you time and money doing it.

Conversion: The desired action you want a user to take on your <a href="https://fatdoglabs.com/">website</a>. This could mean anything from a purchase to an email sign-up. It&rsquo;s anything that turns a site visitor to a customer or lead.

Conversion rate: This is the percentage of website visitors who finish the conversion process. You can calculate this mathematically as (Number of conversions/Total number of website visitors) * 100.

Call-to-Action (CTA): A directive to the user to take an instant action. Usually, CTA buttons (or links) use vocabulary like &ldquo;buy,&rdquo; &ldquo;sign up,&rdquo; or &ldquo;order,&rdquo; but this depends on your website&rsquo;s goal. CTAs also typically use &ldquo;now&rdquo; or some other timely word to create a sense of urgency.

Conversion/Sales funnel: This is the path visitors take to conversion. This could be, for example, a funnel of home page, category page, product page, and finally, check out.

Exit rate: The rate of users who leave your site after viewing a page. This isn&rsquo;t the same as a bounce rate, because it also includes people who land on the page from elsewhere on your site.

Abandonment rate: The rate of people who leave the conversion funnel before completing the desired action. This is sometimes known as &ldquo;shopping cart abandonment rate.&rdquo;

SEO is an ideal medium to improve your conversion rate. It&rsquo;s a strategy that is aimed at boosting your website&rsquo;s visibility on search engines. At the same time, SEO factors can also help make the website more user-friendly.

Mobile Friendliness

Just like more traditional factors like links, mobile-friendliness is an important <a href="https://fatdoglabs.com/services">SEO</a> ranking signal. Auditing your mobile-friendliness is a great way to find areas that are turning your mobile visitors off from converting. The&nbsp;mobile conversion rate is generally below half of the desktop conversion rate. But when you break that down by device, you see that tablet conversion rate is about even with desktop, and smartphone conversion rate is trending up every year. Even&nbsp;if you don&rsquo;t have an <a href="https://fatdoglabs.com/services">ecommerce</a> site, or use your website to drive conversions, your mobile SEO will still impact your in-store sales. The majority of visitors from local search results result in a store visit within 24 hours. It&rsquo;s thus essential to design a responsive website. This will ensure that it&rsquo;ll fit perfectly on all screen sizes.

Site Speed

Long page load time is the best way to make both humans and crawlers leave your website. In fact, if it takes more than three seconds to load more than half of users will leave your site with 80% of them never coming back.

Additionally, a 100-millisecond delay in your page loading speed can decrease your conversion rates by almost 7%. When your page loads quickly, your customers will find it easier to browse through your website and this could reduce your bounce rate. A good SEO audit will alert you if your page is too slow, and find the bottlenecks that are slowing it down.

Site Navigation Issues

People move around the web, including your site, by following links. When you&rsquo;re trying to improve your conversion rate, that&rsquo;s a big red flag. If no one can get through, they can&rsquo;t give you any money. Google also hates broken links because they make their job a lot harder. An SEO audit will find your website&rsquo;s broken links, allowing you to open that gate and get traffic flowing back to your store.

Custom Error Pages

This is related to broken link issues on your site. When someone accidentally links to a URL on your domain that doesn&rsquo;t exist, they need to have a place to land dedicated to getting them to where they&rsquo;re trying to go.&nbsp;404 errors (not found errors) are some of the most common errors your users will encounter. And these errors are very, very frustrating, especially if they land on a generic error page.&nbsp;These generic pages are pretty much blank (save maybe a few lines about the URL not existing), giving them no real options but to give up and close the window. This can cause the visitors to navigate away from your website. And your SEO and conversion rates will take a hit in this case.

Increase Duration of Visits with Visuals

One of the important factors for your website&rsquo;s success is the time spent by each visitor on your website. There is a good chance of improvement in your website&rsquo;s rankings if a visitor stays longer on your website.

But how much time is good enough for SEO and CRO? If the duration of the visit is less than 30 seconds, it&rsquo;s quite poor. However, if it ranges between 30 seconds and 2 minutes, it&rsquo;s pretty good. And the duration of more than 2 minutes is commendable. Using visuals is an easy solution to increase the time spent by visitors on your website. You can create educational videos talking about your products or services and display them on your website. Such videos will help you communicate your brand&rsquo;s values as well as product benefits. They can also help you increase page engagement.

Page Optimization

To improve your search rankings, it is important that you fill your description tags with relevant information and keywords. Description tags include title tags, meta descriptions, header tags, and alt text on images. It helps search engines decide whether your website is appropriate and relevant to a user&rsquo;s search query. When you incorporate your keywords well into these tags, it becomes easy for search engine spiders to understand what your page is all about. This, in turn, can help in improving your SEO.

 
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SEO is an ideal medium to improve your conversion rate. It’s a strategy that is aimed at boosting your website’s visibility on search engines.

How Good SEO Improves The Conversion Rate of Business

Business is getting better when it comes to <a href="https://fatdoglabs.com/about-us">eCommerce</a>, slightly helped by the impact of COVID-19 as people have now opted to shop through online companies. At the moment more and more people are turning to the internet to find the products and services they need. Because of this reason eCommerce is more important than ever before, even for small businesses. But even in these challenging times of extreme change and a confirmed stream of highly motivated consumers ready to shop online, the fact remains that if you wish to grow your eCommerce business, attract more customers and traffic, then you must market it. Right now there is both in the market, more opportunity, and more competition. Ecommerce will continue to grow in the coming days too. So, if you are damn serious about the growth of your online business, you should already be looking out to put a strategy in place to help your business move forward.

There are various ways you can ensure your eCommerce business continues to grow but of course not all will be suitable for your specific business or its needs. Following are the few factors to ensure further success in eCommerce.

1. Brand Awareness

Brand awareness impacts trust, repeat purchases, and even <a href="https://fatdoglabs.com/services">SEO</a>. The more people know your brand name, the higher your sales will grow. Create high-quality content, maybe consider influencer partnerships, partner with other businesses in your industry, don&#39;t neglect paid ads, and be active on social media.

2. Email Marketing

Create your email list and be good at email marketing. Other various social media channels might be on the ground or vanish completely but you always own your email list. A major benefit of having an email list of relevant leads is that it supports repeat purchases. In a recent time where competing on price is becoming the norm, being able to directly contact customers to encourage repeat purchases is more important than ever. Right now, most companies possess tangled email systems with stale subscriber lists and poor follow-up sequences.

3. Multiple Communication Channels

Trying to reach your customers through email and website isn&#39;t enough. If you want to succeed online you need to be on as many platforms as possible which gives your business a better chance of being found and discovered by new prospects. For that start a blog/article where you can post articles about your products, services, and industry. Blogs are very important for SEO and give you a better chance of being visible in online searches. Also, choose a few social media channels that suit your brand and start posting content there as well.

4. Analyze Competitors

Research to find similar eCommerce stores and look for their websites. Go through their website and find out what they are doing differently than you are. Find out a new feature they provide to their customers which you&#39;d like to add to your own site. Use SEO tools to look up to your closest competitors. If you find something that is working for your <a href="https://www.semrush.com/" target="_blank">competitor</a>, feel free to add to your strategy and incorporate it into your business.

5. User-friendly

The way people purchase goods and services has majorly changed as a result of the Covid-19 outbreak. More people are now interested in buying goods online now than before. So offer your customers various ways to interact with your brand so your customers can pick a channel that suits them. Also,&nbsp; make sure your website is user-friendly with no errors and glitches, easy navigation, and a quick, simple path to checkout. Make your customers feel special. They don&#39;t want to feel like one in the crowd of other customers. Personalized, exclusive content might help here.

6. Various Payment Options

Consumers have more choices than ever before in terms of how they actually pay for goods and services. By offering more payment options, including newer services that are becoming increasingly popular on mobile, you&#39;re making it easier for customers to get your products. It is a great way to increase online sales, particularly if your site has strong mobile traffic.

7. Quality Product Images

Given how important appearance is in relation to how we perceive things, it stands to reason that investing in quality product photography will have a similar effect on visitors to your site. Regardless of what you sell, include high-quality images of your products instead of poorly-lit shots. Also, make sure to include a wide range of images.&nbsp;

As the owner of an eCommerce store, you must make sure your business is always growing. In these fast-changing times, if you are not growing, you&#39;ll find you reach a stagnant state. It&#39;s important to understand that your customers want to experiment with all the advanced technology available so that you can improve the overall experience for your customer, and ultimately help your eCommerce business expand in 2022.&nbsp;

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Business is getting better when it comes to eCommerce, slightly helped by the impact of COVID-19 as people have now opted to shop through.

The most important factor to increase your eCommerce sales

Images are the essential components ensuring that the content is more accessible, attractive, and engaging to users, which is also equally important in the context of <a href="https://fatdoglabs.com/services">SEO</a>.

 
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Image Optimization

 
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Image optimization is the process to ensure that the images which are integrated on a website do not decrease the page speed, must contain appropriate tags, optimal file size, and type. This helps with the accurate image of the search engine. The major objective of image optimization is to complement other on-page optimization efforts, to help in attaining a better ranking for web pages, and to ensure the visibility of images in the vertical image search section of Google.

 
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Importance of Image Optimization

 
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It is a known fact that image optimization helps in improving page speed, strengthening the user experience. It is one of the best on-page SEO techniques which directly impact the ranking of a webpage. Also, organic sessions to your website increase, if the image ranks well in the image search section of Google, which ultimately helps in increasing the traffic from organic search.

 
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Better page speed

Since every webpage should take minimum time to load as much as possible as keeping users waiting for media-loaded web pages can drive them away from the page increasing the bounce rate. So, image optimization plays an important role in reducing <a href="https://pagespeed.web.dev/" target="_blank">page-load speed</a>. Image optimization is the technique that serves high-quality images in the correct format while still maintaining the image with its small possible size.

 
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Improved User Experience

By now it is familiar that users are prone to leave the website if the page takes too long to load than it normally does so image optimization is important to improve the user experience. If your website has proper image optimization implemented, then the loading time of the website will be almost the same across all the devices. For users to stay longer on your website, you need to ensure that your website loads fast not only on computers but on other small devices too.

 
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Enhanced SEO Ranking

It is a verified fact that page load speed is the significant factor that determines the search engine rankings for websites. Any digital marketer at present knows the importance that a good search engine ranking carries for any website. With high SEO rankings, your website not only has a better chance of being clicked on but also has a chance to make a positive impact on users by offering a holistic user experience, which has its significance.

 
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Improved Conversions

The direct link of good search engine ranking is that the traffic on your website increases significantly which means that you are gaining more leads to your website, the number of users is increasing, and this ultimately means more opportunities for conversions. In a nutshell, if your website is well optimized and has good quality content (including graphic content), users are more likely to share it with others who might share similar interests which result in more visitors to the website and improve the chances of more conversions.

 
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Learn how to fully optimize an image for SEO and provides some pointers on using images for the best user experience.

 
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Image Placement

Considering where you place an image on a webpage influences context and relevance the most. By throwing the images in random sections of their web page end up confusing and distracting your audience. Images should be placed near the most relevant text to provide context to the users.

 
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Resize your images

Images with higher resolution and larger dimensions slow your page load times considerably. They might work well for print reproduction, but you need to scale down the file size without losing too much quality for them to work well on the web. With file format, PNG, JPEG, and GIF are all popular. However, WebP format is making a headway in the image format recently. The image format developed by Google uses both lossy and lossless compression. WebP images are usually smaller than their counterparts, but with the same quality. It means that using WebP images will make the site run faster and reduce the data storage at the same time.

 
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Mobile friendly

Mobile users generates for over 50% of all web traffic, so it is important that you make your images mobile-friendly. Google offers a mobile-friendly test that scans your web page and tests it for mobile use, advicing you on how you can better optimize your images. Basically, a combination of HTML, CSS, and Javascript, are used to serve the correct size of image based on the device.&nbsp;

 
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Site Quality

Image optimization is one part of ensuring a great user experience. With having other high-quality content on your web page further increases its relevance and usefulness. Google looks forward to many different factors when considering site quality, including security, expertise, value, trustworthiness, and organization.&nbsp;

 
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Image Name

Though Google has advanced with machine learning, it does help Google if we add context to our images using the file name. For example, if the image created is related to &quot;Image Optimization&quot;, it is recommended to name the file as &quot;image-optimization.jpg&quot; and not autosave file name which is usually in the form of &quot;img123.jpg&quot;. Rename an image using the keyword for which you want the image to rank and search for.

 
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Image Alt Tag

Image alt text or alternative text is another attribute which helps in indicating the context of an image to the search engines. It is mostly used by the screen readers which helps people with visual impairment to browse the web and get displayed when there are issues with rendering of the images. Site optimization tools or third party crawlers can help in identifying the images which do not have alt text or have alt text with more than 100 characters.

 
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Optimize the image title

If you use Wordpress, the image title is usually taken from the name of the file, but if you don&#39;t or title doesn&#39;t explain the image, rename it with the appropriate keywords in the same way as file names. Image titles are less important for SEO, but they can provide additional context to the alt text. Image titles are helpful in terms of user engagement.

 
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Image Sitemap

Having an XML <a href="https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview" target="_blank">Sitemap</a> is a common point in various technical SEO checklists. It is highly recommended to have an image sitemap to increase the likelihood of your website image&#39;s to appear in the vertical image search of Google. You can create a different sitemap to list all the images, or you can add the information in the existing sitemap.

 
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Use CDN

A content Delivery Network is a geographically distributed set of servers where data can be stored and used right when a user in its proximity needs it on the page. If you are not using a CDN or a platform that looks after this, you are more likely hosting the images on the same server alongside other website components. By switching image hosting to CDN, you can increase the loading speed and enhance the browsing experience. If you are hosting hundreds or thousands of visitors from different geographies, a CDN will make image loading more efficient.

 
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Browser Caching

Caching is the method of storing temporary files on the user&#39;s system. When the user visits your website, you can call these files, save bandwidth, and provide a custom experience. If you are not using browser caching for image optimization, the user would end up loading the image from scratch everytime they visit your website.&nbsp;

 
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The image optimization techniques make sure that the image name, path, alt, and title tag provide the right context about the image to the search engines. Also, select the image file type based on what you want to achieve with the image and have a look at the file size.

Images are the essential components ensuring that the content is more accessible, attractive, and engaging to users, which is also equally i

How to optimize the images for better SEO

Everything you do for your business from updating the websites, search engine optimization, blogging, social media management, email marketing, online sales, chat support and other digital activities that needs to be completed on their required time being, everything might seem complicated. That&#39;s exactly where outsourcing to a digital agency comes in.

A <a href="https://fatdoglabs.com/">digital agency</a> helps you with services in various areas of design, development, digital marketing, software development, and many more. The services of any agencies may differ according to their team size and expertise, industry itself, niche of the agency. Basically a digital agency can offer any type of business from start-ups, local, small to large international companies, the list goes on and on.&nbsp; An agency may provide you the services in a few selected areas or it may be a full-service digital agency.

Any digital agency that is established to provide services within their expertise should provide services on one of the following or all of them.

Digital marketing:&nbsp;This service includes creating and executing a digital marketing strategy, social media marketing, search ads, display ads, email marketing, content marketing, SEO and more.

Web and app design and development: This service includes UI/UX design, frontend and backend development for both web and app, eCommerce design and development, usability testing, website optimization, <a href="https://www.pcmag.com/picks/the-best-web-hosting-services" target="_blank">web hosting</a>, progressive apps and more.

Software development:&nbsp;This service includes design, development, maintenance and support, systems based on artificial intelligence, automation tools for business operations and more.

Branding: This service includes brand strategy, brand messaging, brand visual identity, brand style guides, brand positioning, and more.

What makes a good digital agency partner?

A good digital agency is ready to work with you throughout the work schedule and connects with you as a partner instead of a contractor. With good chemistry, a digital agency should also have a strong foundation of mutual understanding. Below are a few points that make for the best digital agency partnership.

Communication and collaboration: Nobody knows your company better than you, so it&#39;s important that the agency&nbsp; keep you involved throughout the entire process. And being an expert in digital marketing, your agency partner should help you find out your KPI&#39;s and be honest with their recommendations.

Adaptability: Your agency partner should help you in exploring new ideas which you wouldn&#39;t pursue on your own. A good agency will hear and adjust accordingly.

Conflict resolution: You need to be clear about what you need for your business goals, if you are not clear about it an agency may not be able to help you out and might not reach to your expectation level. Provide feedback, comments, and suggestions often to reach the goals.

Quality time: It is important to have meetings regularly to ensure all team members and you are on the same page.

Benefits of hiring a <a href="https://fatdoglabs.com/">Digital agency</a>

<ul>
	<li>&nbsp;It saves your time and money by outsourcing activities to a specialized agency instead of hiring an in-house team of specialists.</li>
	<li>An agency has a dedicated team of professionals including strategies, designers, developers, copywriters, marketers, SEO specialists and more which helps you achieve the best result.</li>
	<li>Experts and web consultants are there to guide you with any matter whenever you need their guidance.</li>
	<li>It helps you grow your business by attracting more qualified leads, acquiring new customers, driving more sales and expanding to new customers.</li>
	<li>While starting the job you are not quite sure where to start with digital marketing but it is necessary to start with digital strategy to specific campaign copy and design, along with website redesign, SEO and social marketing.</li>
</ul>

How to choose a digital agency?

As we mentioned earlier, choosing the right fit digital agency for your business projects mostly depends on your business requirements, preferences and the scope of services you want the agency to take over from you.&nbsp; Below are some of the key factors you should check out whether the agency has one or not.

<ul>
	<li>Official website of the agency to know more about what kind of services they offer.</li>
	<li>Location of the agency and whether they provide services locally or remotely/globally.</li>
	<li>Work portfolio and case studies after their previous work.</li>
	<li>Testimonials of the previous clients&#39; experience on their website.</li>
	<li>Scopes of work and services price range of the projects on which the agency works on.</li>
</ul>

Hiring a digital agency can be a cost-effective solution, no matter if you are just starting your business or you are already into a well-established business and you just want to grow your impact.

Experts from a digital agency can help you with various different services, which range from branding and digital marketing, to web design and development, app development, and software engineering.

When you choose a digital agency that matches your business values and expectations, it can become an extension of your team who will continuously help you grow your brand, drive more traffic and increase revenue.

Our team at FATDOG&nbsp;will handle all your digital tasks so that you can focus more on what matters most which is your business. Feel free to <a href="https://fatdoglabs.com/contact">contact us</a> and have a detailed conversation where we can discuss more on how to create a memorable digital experience for your business.

Everything you do for your business from updating the websites, search engine optimization SEO, blogging, social media management.

What digital agency can do for your business

Digital marketing plays a great role in the success and awareness of any business overall everywhere as everybody is now living their life on the internet. Even here in Hong Kong, the majority of the population performs the majority of their tasks online. So it is the best time to promote your business online. Websites with good content, a strong online presence, and digital marketing have now become essential aspects for each company.&nbsp;

 
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Setting up and handling business is a complex and tedious process. A single person wouldn&#39;t be able to handle every aspect of the business. Also, if you are looking forward to business growth and huge online traffic, you just can&#39;t ignore the role of <a href="https://fatdoglabs.com/blog/what-digital-agency-can-do-for-your-business">digital marketing</a> agencies and what they have to offer to your business. Digital marketing is an important aspect that helps you get more exposure in a short period.

 
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If your business is not being able to target and attract enough customers or else you&#39;re tired of all the hustles of promoting yourself, hiring a digital marketing agency might be the best solution for you. A digital marketing agency incorporates an experienced team to manage all of your online marketing needs from every aspect so that your team can focus more on running and growing your business.&nbsp;

 
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A digital marketing agency is a B2B service that offers a wide range of marketing services. Few digital marketing agencies specialize in just certain aspects of marketing while most agencies are large and skilled enough to handle any marketing task you ask them to do.

 
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A digital marketing agency is affordable, flexible, and presents you with your desired outcome. Here are a few points explaining why you need to hire a <a href="https://fatdoglabs.com/">Digital marketing agency</a> for online marketing here in Hong kong.

 
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Affordability

While you hire a digital marketing agency, you get full access to a team of professionals for the same price as hiring from the in-house marketing team. It is much better to pay for the package instead of paying for every expert in the field while you can get the work done at a reduced rate with a well-qualified team of experts.

 
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Up-to-date strategy

A marketing agency has deep knowledge of aspects of what works and doesn&#39;t work in the digital marketing business. They have a wide range of clients and know what best strategy to apply for the particular business to be visible. Marketing agencies know how to drive results and can recommend you best design options for your campaign.

 
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Grow your reach

When you perform pay-per-click advertising on platforms like Facebook, Instagram, Google, all by yourself, you are only paying for the ad space. But with the digital marketing agency, you will also be paying them to make your ads look better and reach more potential customers. Hiring marketing is more of an investment than an expense.&nbsp;

 
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Experience

Although marketing is just one aspect of your organization, for agencies it is their everyday task. Also, the team that makes up these agencies, can come from a wide variety of backgrounds. Overall, an agency can have years of experience of which a personal marketing manager won&#39;t be able to provide.&nbsp;

 
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More focus on your business

Digital marketing alone is a difficult task. From content to graphics, email to social media, <a href="https://fatdoglabs.com/services">SEO</a> to PPC ads, and many more, it is a set of tools that combines to generate good results. So if you hire a digital marketing agency, you can be assured that work is done by professionals and focus more on managing the other aspects of your business.

 
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Track your audience

The major drawback of in-house marketing is that you won&#39;t be able to track who or how many people viewed your ad. Also, you won&#39;t be able to track what worked and what didn&#39;t. Digital marketing agencies offer you the data to know your online visitors and drive your target audience by tracking data and monitoring analytical metrics.

 
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Tools and Technologies

There are various tools available these days to increase productivity and efficiency in terms of performance. But since these tools cost a lot of money, small businesses won&#39;t be able to afford to get their access. Digital marketing agencies already have these tools installed and can give you the desired output.

 
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Expand your brand reach

Since digital marketing agencies specialize in promoting brands online and creating online relationships with customers, they are well known about how to expand your brand reach online. By working with a digital marketing agency, it is sure for your business to get better visibility from keyword research. With agencies, it is sure for your brand to gain an online presence on various social media platforms.

 
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Hiring a top-rated digital marketing agency can help your business convert more potential customers. Marketing agencies can help you with various other factors like expanding your business online, access to all the right and essential tools for your business with no extra cost, and can prevent you from making common to common mistakes with the help from their past experiences. Marketing can be much more complicated. There are various channels to pay attention to and it&#39;s quite easy to get overwhelmed with tons of information. But if you are working with the right marketing agency, you don&#39;t need to worry about it at all.&nbsp;

 
Our team at FATDOG will handle all your digital marketing tasks so that you can focus more on what matters most which is your business. Feel free to <a href="https://fatdoglabs.com/contact">contact us</a> and have a detailed conversation where we can discuss more on how to create a memorable digital experience for your business.

Digital marketing agency in Hong Kong plays a great role in the success and awareness of any business overall everywhere as everybody is now living their life.

Hire A Digital Agency in Hong Kong For Brand Promotion

Why You Should Hire A Digital Agency in Hong Kong For Brand Promotion?

<a href="https://fatdoglabs.com/services">Web development</a> is getting better with every passing year. Every year new website technologies are being discovered as developers are frequently exploring new ways of innovation, the current decade is experiencing new innovations, as well as technological flexibility and interconnectivity. If you own an eCommerce business, it is important to foresee these changes and adapt to them so that you keep up with the competitors, and attract more customers. New technology and the evolving needs of users both contribute to these fast changes which bring new opportunities for business growth. At the end of the day, it is not enough to get you into the world of web development.

Here are some of the changes in the world of web development, and the <a href="https://fatdoglabs.com/about-us">latest web development trends</a>.

1. Progressive Web Apps (PWA)

The progressive web application is a type of application software built using common web technology like HTML and Javascript. This technology has gained lots of popularity for its potential as it offers a high-quality user experience. Progressive web apps are highly preferred also for their potential to replace native mobile apps. Web design companies all around the globe have now started offering PWA solutions for their clients since it has other various features like push notifications and offline access to cached content.

PWA is getting its worldwide popularity as it has the capability of creating an immersive user experience, increasing user engagement and conversion rate despite its low development costs. Also, this can be used without depending on app distribution services like Appstore or Playstore. Starbucks and Spotify are the applications made with Progressive Web Application technology.

2. Internet of Things

Internet of things(IoT) has become one of the most prominent web development trends as it requires no human involvement for data transfer. It is one of the most promising trends among the current trends in web development. IoT helps companies engage with customers in a swift manner, by creating personalized experiences. It is mostly used to create advanced communication between different operational models and website layouts. This smart ecosystem has a wide range of benefits that can be utilized by businesses in websites and mobile apps. IoT provides accurate results without having delays or errors with regard to data transfer while supporting powerful security technologies protecting both business and user data.

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages is a hot website development trend in 2022. AMP-optimized pages load easily and rank better than other mobile web pages. <a href="https://amp.dev/" target="_blank">AMP</a> pages load in about like 2 seconds compared to non-AMP pages, which take much longer. Those companies who implement AMP, save costs on UX and attract users with low internet speeds. This technology was created to encourage small businesses by enabling them to build websites that work smoothly across mobile devices. Easy optimization for search engines, low bounce rates, adjustable to any browser is a few benefits of AMP in web development.

4. eCommerce Personalization

eCommerce personalization is one of the main ways to drive business growth as it helps to boost sales, increase conversion rates, and attract the attention of new prospects. It is the process of delivering customized experiences to users visiting a website which includes product recommendations, specific offers based on personal data, push notifications, special offers, email campaigns, post-purchase actions, and many more. eCommerce personalization requires the right technical background which means your website needs to be responsive and user-friendly.

5. API-first Development

API (Application Programming Interface) is an important part of headless and modern web development. APIs connect different applications with each other and provide a smooth flow of data. In the coming days, the API-first development approach will become more popular as it allows the creation of an end-product that seamlessly interacts with different types of applications, works across devices and provides an experience modification to user&#39;s needs.

6. Cyber Security

Cyber attacks and data breaches are prevalent even these days, businesses and eCommerce need to take care of clients&#39; data safety even more. Users care about the security of their personal data and are very sensitive to even the slightest threats. Users&#39; security can be ensured in several ways:

- Two-way or multi-factor authentication

- Security operation center to manage security issues and data safety

- Limit access to specific areas of your platform with roles and permissions

- Anti-virus protection software and firewalls, and many more

7. Voice Search Optimization

Voice search optimization is the process of <a href="https://fatdoglabs.com/contact">optimizing web pages</a> to appear in voice search. A device that uses voice search recognition is getting popular. In the field of web development, the latest innovations are voice-activated self-standing devices, and voice optimization for apps and websites. With more AI-enabled devices, voice recognition saves our time and helps us multitask. The massive growth will impact how voice search optimization will become unavoidable in the list of latest web development technologies.

8. Cloudless Computing

Cloud computing is the use of cloud-based resources such as storage, networking, software, analytics, and intelligence for flexibility and convenience. It got more popular during the pandemic as more organizations shifted towards remote working. In the coming years, we can expect new advancements in the field. The technology helps avoid data loss and data overload besides offering multiple benefits like reduced development costs, flexibility, and robust architecture. Cloud computing can transform web development as developers need not worry about storage space, can work together from different locations and is cost-effective, and facilitates easy accessibility to all team members.

Web development is getting better with every passing year. Every year new website technologies are being discovered as developers are freque

The Latest Trends in Web Development: 2022

Mobile search engine optimization (SEO) is defined as the process of optimizing a website for any search engine ensuring that your site looks great and functions properly on mobile devices. While performing the mobile <a href="https://fatdoglabs.com/services">SEO</a>, you should make sure that you provide a positive site experience to users and verify that it looks great on any device, regardless of the screen size.

In the past few years, mobile device usage has skyrocketed in almost every sector be it for personal or professional. People these days are more likely to spend their time on their <a href="https://fatdoglabs.com/blog/mobile-apps-or-web-apps-which-works-best">mobile</a> devices, interacting with the web in a variety of ways. The large group relies on mobile devices to shop too and the number is increasing as the devices are being more accessible.

Mobile phones have drastically changed our livelihood, the way we use the web, it has changed SEO. Mobile SEO simply helps you to reach customers and satisfy their needs while soaking the experience.

<h2>Importance of Mobile SEO</h2>

Mobile SEO is an important aspect as it helps you reach your customers at the right place at the right time allowing them to have the right experience. Mobile traffic is now dominant to desktop traffic. Various advantages of the usage of smartphones have been discovered as of now.

Whenever users browse online, the majority of the time they are comfortable using their portable devices. If users spend the majority of their time using mobile devices to browse the web, you need to make sure that they have the best impression on your site.

Also, a huge part of mobile SEO is adapting your website to deliver the best experience to your audience. If you miss out on a mobile-friendly website, there is a high probability of having a negative perception of your business and making an exit through your pages which affects your ranking.

Since most people use their phones to search the web, Google has shifted to a &quot;Mobile-first-Index&quot;, which means if Google&#39;s crawlers will read your mobile site first. So if your website isn&#39;t mobile-friendly, it is more likely to affect your position in the search results, leading to less traffic, fewer leads, and decreased revenue for your business.

<h2>Mobile-first Index</h2>

By the year 2021, Google has made the compulsion for all sites to be indexed mobile-first. This means that Google will distinguish the site rankings based on the quality of the mobile version of the site instead of the desktop version. Googlebot of the smartphone will crawl your mobile site and determine if the performance, content, and user experience are up to scratch. If yes then you are on a roll to get a better ranking or other sites get the chance of ranking higher. Even though if you are not considering it on your mobile you are still likely to be judged by your mobile site, consider it now.

For Google to discover and know more about your sites, it is necessary to keep your mobile sites crawlable by taking down all possible barriers such as poor loading scripts and not blocking stuff in your robots.txt. It is now important to present the same content on both mobile and desktop sites, investing in structured data, offering the correct metadata, checking the Hreflang set up, and making sure that your servers can handle the increased crawl rate. Also, you can now no more present any less information on your mobile sites than on your desktop. Your content has to be similar as you will only rank based on the information on your mobile page.

<h2>How to improve Mobile SEO</h2>

Mobile SEO is no different from other regular SEO which is all about ensuring your site is crawlable and findable, having decent performance, great content, and flawless UX. To perform it perfectly, you need to figure out how your site is performing and what your visitors are into at the moment. People might use different keywords to search for the same thing on mobile and desktop devices.

As mobile SEO tools, Google Search Console falls under top priority. The search tools of Google Search Console are legendary and lets you know how your site is doing in the search results. For example, with the use of the Search Analytics feature, you will be aware of how mobile and desktop users use words to find out what they are looking for.

Googlebot requires you to be able to crawl your JavaScript, CSS, and image files to index them accurately. There is a tool for this inside Search Console: URL Inspection that comes in handy. This tool lets you see exactly how Googlebot sees and renders your content.

Mobile Usability tool is the other Google Search Console feature that makes your life easier. This tool investigates your site and presents an overview of posts and pages that don&#39;t go according to Google&#39;s mobile-friendly rules. This is the best way to initiate improving your mobile SEO.

Other great tools that help you in improving your mobile SEO are Google&#39;s Mobile-Friendly Test, Rich Results Test, Lighthouse, <a href="https://www.semrush.com" target="_blank">SEMrush</a>, Ahrefs, Ryte, Analytics, Screaming Frog, and many more.

<h2>Mobile SEO Strategies</h2>

Whether you&#39;re just initiating to focus on optimizing for mobile or looking to take it on to the next step, following mobile SEO practices will help you increase rankings, traffic, and conversions for your website.

1. Responsive Design

Make sure to test your site on multiple devices ensuring your user experience isn&#39;t suffering. Various screen sizes are available today on the market, so ensure your site is optimized and responsive for all the major brands&#39; parameters which include loading all the site&#39;s resources, not hiding content, and being navigable. Having a responsive design is key for mobile SEO as it makes the site user-friendly, allows all content on one URL for sharing and linking, and no redirects, which slows down your site overall.

2. No use of Separate URLs for Mobile and Desktop

Having a separate URL is not only a bad idea for SEO, but it also gets really difficult to manage with separate tags and URLs for all content. Since mobile search is the priority for Google now, having the same URL for all devices and a mobile-ready, responsive design is the only way to go.

3. Prioritize Page Speed

Once your site is ready, page speed has to be a priority. Faster load times reduce bounce rates and increase the visit time, keeping users on your site longer. With Google&#39;s focus on user experience and the upcoming rollout of their Core Web Vitals as a ranking factor, loading speed and overall site performance is more important to your mobile SEO strategy than ever. Implementing Accelerated Mobile Pages (AMP) into your websites allows you to give users faster, stripped-down versions of your pages. It is believed that AMP gives sites a boost with Google&#39;s mobile-first indexing.

4. No Intrusive Pop-Ups

No one finds pop-ups interesting and pop-ups on your phones are even worse as they might cover the whole screen and can be impossible to close. As they are frustrating, they might increase your bounce rate. You can apply a few tricks for using pop-ups if you must use them in your mobile content strategy. But avoid pop-ups and ads like content-covering pop-ups, pop-ups that must be closed before users can even access your content, ads that interrupt users as they navigate between pages, and so on.

5. No Content Hidden on Mobile Version

&quot;Read more&quot; buttons are no longer applicable which is used for revealing additional text. Google may not index or crawl content that is hidden from mobile users. Previously contents were hidden to improve page speed or improve the mobile experience which now is just damaging for your SEO. Since Google now considers your mobile site version the real version, hiding content means it&#39;s now crawlable and therefore is not being included in the mobile-first index.

6. Make your Pages Crawlable

If Google can&#39;t crawl your entire page and all its content, then it can&#39;t also figure out if it&#39;s mobile-friendly or not. Google must know that your site is mobile-friendly. To figure out if you&#39;re blocking content from being crawled, go to your Google Search Console to check whether you&#39;re unknowingly affecting your SEO with blocked content or not.

7. Prioritize Local Search

If your company has brick and mortar presence, then your mobile contents are to be optimized for local searches. All pieces of information regarding your business name to location should be standardized in your website&#39;s metadata. This allows Google to understand where your site is and if it&#39;s relevant to a specific user based on location. Use the tool Keyword Research that provides you attainable long-tail keywords to optimize for that are specific to locations your business serves.

The process of implementing mobile SEO best practices for your business isn&#39;t a quick or easy one. If you&#39;re doing it from scratch, make sure to follow every step from site configuration to small details like meta descriptions and all. Mobile search only continues to grow and shows no sign of slowing down any time soon. Google has made it their priority which ensures that you should do the same if you&#39;ll have any chance of being indexed and ranked. It is a lot easier to create and run a responsive, UX-friendly, and mobile-ready site than it was earlier. Google even tries to help us by providing a multitude of tools and guides to help you meet their requirements. Once your best practices are in order, make sure you are sufficiently up to speed with the latest SEO trends and follow other various SEO techniques to stay one step ahead at every time.

Performing all the SEO activities might be daunting so it is advisable to hire an expert for it. Also, finding a reputable SEO partner might be tricky if you are new to the market. You can find lots and lots of <a href="https://fatdoglabs.com/">SEO agencies here in Hong kong</a> too. One of the best ways to find a reputable agency is to go through their client reviews and testimonials. You can also directly contact the company to ask them about how they handle certain projects or situations.

As a digital service provider, Fatdog&nbsp;has the knowledge, experience, and professional team members you require to see the real results on your sites. We are on a roll to help clients grow their traffic to their sites utilizing professional keyword research strategies, leveraging their existing rankings with optimizing on-page content, and adjusting back-end technical factors.

Looking to hire the best <a href="https://fatdoglabs.com/services">SEO agency in Hong kong</a> for your business? <a href="https://fatdoglabs.com/contact">Contact us</a> online to start boosting your rankings and keeping together high-quality traffic.

Mobile search engine optimization (SEO) is defined as the process of optimizing a website for any search engine ensuring that your site look great.

Mobile SEO

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