What Is Off-Page SEO?
Off-page SEO, in short, covers all SEO tactics that take place outside of your own website.
It is often thought to just be link building, but in reality, there are far more off-page SEO tactics that you should be using if you want to gain a competitive advantage.
Tactics such as brand building, citation building, content marketing, social media, and more all play an important part in a comprehensive SEO strategy.
But as a simple explanation of off-page SEO, this covers any tactics that you use that don’t involve making changes to your own website or publishing content on your own site.
These signals help both search engines and users to gain a perception of your site’s authority and are also used as key trust and relevance factors.
Why You Need Off-Page SEO?
Without off-page SEO, you will struggle to rank for competitive search terms.
Think about off-page SEO as building your site’s authority, and without this, your site won’t outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.