How to Launch and Grow an Ecommerce Brand
The future of eCommerce is bright. But starting an eCommerce is hard work and requires many steps and decisions that need to come together at the right time. Running an online business gives entrepreneurs flexibility and reach beyond that of an offline business. Here are a few tips to consider before launching and growing an eCommerce business.
1. Customer Satisfaction
We see most eCommerce businesses often fail because they are product-oriented and not customer-oriented. Many entrepreneurs come up with great product ideas and then search for a market after they launch the product. Instead, you need to first find a need in a market and then create a solution that satisfies that need. Your great product idea may eventually find a market, but it would be great and more successful if you find the need of the customer first. Use SEO tools to see which terms or keywords people are most frequently searching for to look for the need of the market. Or use social media to communicate with people and industry experts to find new opportunities.
This is the part where you'll want to evaluate the product idea further after you find an idea that satisfies a need by looking at market potential, competition, product criteria, and market trends. For market potential, you can use various tools to search your product keyword and find out how many articles and shares and comments are happening around the topic. Also, here you should consider how the product will be manufactured or bought, priced, marketed, and shipped. The more accurate you are in your analysis, the better chance your eCommerce business has of being successful.
3. Building the website
Designing and building the website is one of the most major and critical steps in launching an eCommerce business. Beside the product, a website is the next best representation of your brand. You should have a fast, clean and well-designed website in order to capture and sell customers. Keep it simple while you're just starting out. There is always room for improvement so as you start to grow your business, look for ways to continuously improve the user experience on your website. As this is your online store, you need to make it as customer-friendly as possible.
4. Focus on web copy
If your online store is one of the most important factors of your eCommerce success, then the copy on the website is crucial. The copy needs to be compelling enough to capture attention but also needs to be informative enough that users are able to understand the benefit of your product. Headline writing is important as it is the first thing visitors see and read when they land on the page.
5. Onsite and Offsite SEO
SEO is the best way to market your online business. Make sure to create unique product descriptions for all of your items including color and size variations. The more unique, relevant content that you have on your site, the more likely your products are to show up in search queries. Besides content, you also need to have a strategic plan to generate internal links to your website through various ways. Whatever the method maybe, just make sure to grab the benefits by linking with your SEO.
6. Email Marketing
Email marketing is also one of the powerful tools for eCommerce stores to grow and retain their customer bases. An active email list is far more valuable than any number of social media followers. Emails are a personal communication medium that gets you directly in front of your target audience. If you are more focused on targeting email marketing. your business will see rapid and tremendous growth and results.
7. Smooth checkout
You want your customers to have a seamless user experience while using your website. This is particularly more important with regards to checking out and paying as it is the most crucial part of the business. Make sure your site is both mobile and desktop friendly, make defaults the cheapest options, avoid requiring customer accounts, auto-fill the section wherever you can, save important information if it is required multiple times, and have multiple payment options.
eCommerce businesses offer entrepreneurs a countless number of opportunities. With the global economy, you can reach customers anywhere and anytime. It might be overwhelming when you first start out, but stay focused on what your customer wants, find customer needs, and then make a start. Make 2022 the year that you bring your eCommerce business idea to life.