Dormu - Sleep Redefined
Asia’s fastest growing weighted blanket brand, since starting in 2020, has grown a huge customer-base. After launching thier first weighted blanket, expanded the range to include blankets, bedding and pillows.
One of our first initiatives was to create a new and improved DORMU user experience. The goal was to create a strong user experience, using Shopify as platform, leveraging best-converting checkout on the internet. Within Shopify we were able to minimize the need for most of the custom components and development, which allowed features to be implemented with reduced time and cost.
New User Experience
- Design & UX
SEO and Perfomance Marketing
Increased overall revenue by 392% within 12 months
Increase in website visitors in 12 months.
Increase in organic traffic in the website.
Page 1 keyphareses on Google Hong Kong.
How we got here
- High-quality content
- Keywords Analysis
- Competitor Analysis
- On-Site SEO
- Off-Site SEO
- Social Media
- Google Ads
With a new online image , campaigns, and more, the foundation is now set for DORMU to reach the next stage of their growth and potential. Building on this momentum, FATDOG and Dromu look to amplify good sleep to the masses, identifying areas of opportunity and helping solidify DORMU as a household name the weighted blanket market.